The challenge was to enhance the Moiselle retail shopping experience with new technology and media-based ideas that will delight current customres and attract new ones.

We decided to focus on inspiring shoppers to consider and try on more clothes, as they are significantly more likely to make a clothing purchase if they try it on first.

The concept proposal was called Moiselle 'M', an enhanced retail shopping experience that provide shoppers with personalized suggestions about Moiselle clothing and accessories. Customers wave marked store items in front of the Moiselle 'M' mirror and images of how the interested clothing article can be worn is displayed.

A physical prototype using Arduino, RFID technology, and Flash software were built and presented. This project is currently under consideration for development.