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Projects // NIKE SPARQ MOBILE
NIKE SPARQ MOBILE
NIKE & AKQA
The task was to translate the Nike SPARQ web experience to mobile phones. SPARQ was started in 2004 as a standardized test for athleticism called the SPARQ Rating to help improve the high school athlete. SPARQ is often referred to by many as "The SAT of Athleticism", a proprietary method for evaluating athletic and functional ability. The goal of the Nike SPARQ mobile experience was to give teenagers access to SPARQ training material and the SPARQ rating system complete with leader-boards and compare functionality on the go.

My task was to communicate the site structure, requirements, and design details to the client and internal team members. I worked very closely with the designer and developers on this project as interaction design, visual design, and development was completed simultaneously to meet a tight schedule.